When putting together your advertising plan for your business, a website and social media integration is the most important and cost effective way to reach your target customers. Virtually no one reaches for the yellow pages to find a number for a service or product…..they now search the web. Banner ad campaigns on popular sites can be targeted to specific geographic areas, to give your business name recognition, and bring targeted customers to your website.
Google has instituted a whole new criteria for page rank, and yahoo and bing have followed suit. Your website now cannot be static, it must be constantly updated with quality content about your service or product that will educate and engage its audience. It must also be created with responsive design that allows it to be easily displayed on mobile devices. They also look for social media integration, quality design, loading speed, the age of the domain, and many more factors in issuing your page rank in the search. To get on the first page of google, yahoo, and bing is not an easy task and there is a lot of competition to be located on the first or second page of a search.
All website designers are not created equal. Web designers now in order to get your business a great page rank with the search engines, need to know the ranking criteria and use it constantly when designing your website. I prefer to use a user friendly form of content management system of web design; WordPress. This allows my customers, once trained, to make changes and add content themselves, and reduce costs.
If your website needs an overhaul, or if you are not satisfied with your websites page ranking call for an appointment today!